Latest Seo Updates in 2022 https://www.dheerajdani.com/blog Here you will learn about latest changes going on in SEO and some tools, tips and tricks from my 8 years of full time job experiences. Wed, 25 Jan 2023 19:37:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 203191574 What are Do-Follow & No-Follow Seo BackLinks https://www.dheerajdani.com/blog/what-are-do-follow-no-follow-seo-backlinks/ https://www.dheerajdani.com/blog/what-are-do-follow-no-follow-seo-backlinks/#respond Wed, 25 Jan 2023 19:37:48 +0000 https://www.dheerajdani.com/blog/?p=2198 “Do-Follow” links are links that pass on “link juice” or link authority to the linked website, which can help improve the linked website’s search engine rankings. “No-Follow” links, on the other hand, do not pass on link juice and are generally used for sponsored or paid content. Search engines such as Google may take into account the number and quality of do-follow links when determining the search engine ranking for a website, whereas no-follow links are not typically used as a ranking factor.

What is Right Ratio to Create Backlinks

There is no specific ratio of do-follow to no-follow links that is considered to be “right” for SEO. The ratio will vary depending on the specific goals of your website and the strategies you use to acquire links. Some websites may have a higher proportion of do-follow links if they are actively pursuing a higher search engine ranking, while others may have more no-follow links if they are earning revenue through sponsored content or affiliate marketing.

It is important to note that the quality and relevance of the links is more important than the ratio of do-follow to no-follow links. Google and other search engines prefer to see a mix of both types of links, as well as a variety of different types of links such as social media links, brand mentions, and editorial links.

In general, a website should aim to acquire high-quality, relevant links from a mix of sources, regardless of whether they are do-follow or no-follow. The most important thing is to avoid shady link building practices, such as buying links or participating in link farms. These practices can lead to penalties from search engines.

What Are Other Types of Backlinks

There are several types of backlinks, including:

Editorial links: These are links that are earned through editorial coverage and mentions of your website in articles, news stories, and other content.

Organic links: These are links that are acquired naturally, without any specific outreach or link-building efforts.

Self-created links: These are links that you create yourself, such as through blog comments, forum posts, and social media updates.

Directories links: These are links from online directories and business listings.

Social media links: These are links from social media platforms, such as Facebook, Twitter, and LinkedIn.

Brand mentions: These are links that mention your brand or website, even if they don’t include a link.

Referral links: these are links that come from other website that are not linked to your website but they are related to your niche.

It’s important to note that not all backlinks are created equal. Search engines like Google will place more weight on links that come from high-authority and reputable websites, while links from low-quality or spammy websites may actually harm your search engine rankings.

What Are UGC and Sponsored Links

User-generated content (UGC) links are links that are created by users on various platforms such as forums, blogs, and social media sites. These links are generally considered to be valuable for SEO because they are created by users who have a genuine interest in the content on your website.

Sponsored links are links that are placed on a website in exchange for payment. These links are often used for advertising and may be labeled as “sponsored” or “paid” to indicate that they are not editorial links. Sponsored links are generally considered to be no-follow links and do not pass on link juice to the linked website. However, sponsored links can still drive traffic to a website and improve its visibility.

It’s worth noting that Google and other search engines have strict guidelines when it comes to sponsored links, so it’s important to follow these guidelines when placing or accepting sponsored links to avoid penalties.

In conclusion, backlinks are an important factor in SEO as they can help improve a website’s search engine rankings. There are several types of backlinks, including editorial links, organic links, self-created links, directories links, social media links, brand mentions, referral links, User-generated content (UGC) links, and sponsored links. While the ratio of do-follow to no-follow links is not fixed, it’s important to acquire high-quality, relevant links from a mix of sources. Some links may come naturally while others may require outreach and link-building efforts. However, it’s important to avoid shady link-building practices as these can lead to penalties from search engines. Additionally, it’s essential to follow guidelines for sponsored links as per search engines. Overall, the goal should be to acquire high-quality backlinks from reputable and relevant sources to help improve your website’s search engine rankings.

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Define Blackhat and whitehat SEO https://www.dheerajdani.com/blog/define-blackhat-and-whitehat-seo/ https://www.dheerajdani.com/blog/define-blackhat-and-whitehat-seo/#respond Tue, 24 Jan 2023 18:16:48 +0000 https://www.dheerajdani.com/blog/?p=2194 Whitehat SEO, on the other hand, refers to techniques and tactics that are used to improve a website’s search engine rankings in a way that is in compliance with search engine guidelines. These tactics may include keyword research, on-page optimization, content creation, and link building. Activities that are common in Blackhat SEO are:
  1. Keyword stuffing
  2. Cloaking
  3. Link farms
  4. Hidden text or links
  5. Doorway pages
  6. Scraping content
  7. Creating fake backlinks Activities that are common in Whitehat SEO are:
  1. Keyword research
  2. On-page optimization
  3. Content creation
  4. Link building
  5. Optimizing meta tags
  6. Creating a sitemap
  7. Submitting to search engines
  8. Social media optimization
  9. Creating high-quality backlinks
    1. Keyword stuffing – This refers to the practice of overusing keywords on a webpage in an attempt to manipulate search engine rankings. This can be done by repeating the same keyword multiple times in the content, using keywords in meta tags, or even hiding keywords on the page by making them the same color as the background.
    2. Cloaking – This is a technique where a website’s content is presented differently to search engine crawlers than it is to users. This can be done by using IP addresses or user-agent strings to detect when a search engine bot is visiting a page and then serving them different content than what human users would see.
    3. Link farms – A link farm is a group of websites that are created specifically to link to other websites in an attempt to artificially inflate their search engine rankings. These links often have little to no relevance to the linking website and are usually not visible to users.
    4. Hidden text or links – This is a technique where a webmaster hides text or links on a webpage by making them the same color as the background, or by using CSS to position them off-screen. This is done to make them invisible to users but still visible to search engine crawlers.
    5. Doorway pages – A doorway page is a webpage that is created specifically to rank well for a specific keyword or phrase, but which redirects users to a different page. These pages are often created to target specific keywords and are used to artificially inflate search engine rankings.
    6. Scraping content – This is the practice of copying content from other websites and using it on your own website without permission. This is considered a blackhat SEO tactic as it can lead to duplicate content penalties from search engines.
    7. Creating fake backlinks – This is the practice of creating links to a website from other sites, but these links are not genuine and are created only to influence search engine rankings. This can be done by buying links, participating in link exchange schemes, or creating links to a site on low-quality link farms or link directories.
    8. Keyword research – This is the process of researching and identifying the keywords and phrases that people are searching for in relation to a particular topic or industry. This information is then used to optimize a website and its content to rank well for those keywords.
    9. On-page optimization – This refers to the process of optimizing a website’s content, meta tags, and images to ensure that they are search engine-friendly. This includes optimizing title tags, meta descriptions, header tags, and alt tags.
    10. Content creation – This refers to the process of creating high-quality, informative, and engaging content for a website. This content should be optimized for search engines and should be relevant to the target audience.
    11. Link building – This refers to the process of acquiring links from other websites to a website in order to improve its search engine rankings. This can be done through link building campaigns, by creating valuable content that other sites will want to link to, or by participating in link exchange schemes.
    12. Optimizing meta tags – This refers to the process of optimizing the meta tags on a website, such as the title tag and meta description. These tags provide information to search engines about the content of a webpage, and can influence how a page is indexed and ranked.
    13. Creating a sitemap – This refers to the process of creating a sitemap, which is a file that lists all the pages on a website and helps search engines to understand the structure of the site.
    14. Submitting to search engines – This refers to the process of submitting a website’s URL to search engines, so that it can be indexed and included in search results. By submitting a website to search engines, webmasters can ensure that their site is discovered and indexed by search engine crawlers, which can improve the site’s visibility in search results.
    15. Social media optimization – This refers to the process of optimizing a website’s presence on social media platforms, such as Facebook, Twitter, and LinkedIn. This can include creating social media profiles, publishing content, and engaging with users in order to increase visibility and drive traffic to a website.
    16. Creating high-quality backlinks – This refers to the process of acquiring links to a website from other sites that are highly relevant and have a high level of trust and authority. These links are considered to be more valuable than low-quality links and can help to improve a website’s search engine rankings.
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What is SEO and Its Types? https://www.dheerajdani.com/blog/what-is-seo-and-its-types/ https://www.dheerajdani.com/blog/what-is-seo-and-its-types/#respond Thu, 24 Feb 2022 15:51:48 +0000 https://www.dheerajdani.com/blog/?p=456 Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to a website from search engines through organic search results. It is the process of optimizing a website and its content to increase its visibility and ranking on search engine results pages (SERPs) for specific keywords or phrases. The goal of SEO is to improve the website’s visibility in the search results, making it more likely that people will click on the link and visit the site.

There are two main types of SEO: on-page SEO and off-page SEO.

On-page SEO refers to the optimization of individual web pages in order to rank higher and earn more relevant traffic in search engines. This includes optimizing the content and structure of the website, as well as optimizing the HTML and underlying code. On-page SEO techniques include:

  • Keyword research: Identifying the keywords and phrases that people are searching for in relation to your products or services.
  • Content optimization: Writing high-quality, keyword-rich content that is relevant to your audience and provides value.
  • Meta tags: Optimizing the meta tags, such as the title and description tags, to include the keywords and make them more attractive to search engines and users.
  • Headings: Using headings and subheadings to organize the content and make it more readable.
  • URL structure: Creating URLs that are easy to read and include the keywords.
  • Image optimization: Optimizing images by compressing them, adding descriptive alt tags and file names.
  • Internal linking: Linking to other pages on your website to help search engines understand the structure of your site and the relationships between pages.

Off-page SEO refers to the optimization of a website’s external factors, such as links from other websites, to increase its visibility and ranking on search engine results pages. Off-page SEO techniques include:

  • Link building: Acquiring links from other websites to your site. This can be done through various methods, such as guest blogging, broken link building, and social media marketing.
  • Social media marketing: Promoting your website and content through social media channels to increase visibility and attract visitors.
  • Online reputation management: Monitoring and managing the online reputation of your brand, including the mentions of your brand in the media and on social media.

There are other types of SEO that are not as well-known as on-page and off-page SEO, but are still important to consider:

  • Technical SEO: Technical SEO refers to the optimization of the underlying code and structure of a website to make it more accessible to search engines and users. This includes optimizing the website’s speed, mobile responsiveness, and the overall user experience.
  • Local SEO: Local SEO is the process of optimizing a website to rank higher in search results for specific geographic locations. This includes optimizing the website’s content and structure for local keywords, as well as creating listings on local directories and review sites.
  • E-commerce SEO: E-commerce SEO is the process of optimizing an e-commerce website to rank higher in search results for specific product keywords. This includes optimizing product pages, creating product reviews and integrating structured data to the website.

Difference Between Black-hat and White-hat SEO

Blackhat SEO refers to techniques and strategies used to improve a website’s search engine rankings that violate search engine guidelines. These techniques can include buying links, keyword stuffing, cloaking, and hidden text. Blackhat SEO can lead to a website being penalized or banned by search engines.

Whitehat SEO, on the other hand, refers to techniques and strategies that are in compliance with search engine guidelines and are used to improve a website’s search engine rankings in an ethical and sustainable way. Whitehat SEO techniques include creating high-quality content, optimizing meta tags, and building backlinks from reputable websites.

In summary, Blackhat SEO is unethical and may violate search engine guidelines, whereas Whitehat SEO is ethical and follows search engine guidelines. Read a detailed list of blackhat and whitehat SEO activities.

In conclusion, SEO is the process of improving the visibility and ranking of a website on search engine results pages (SERPs) for specific keywords or phrases. It involves both on-page and off-page optimization techniques to increase the quantity and quality of traffic to a website from search engines through organic search results. Additionally, there are other types of SEO such as Technical SEO, Local SEO and E-commerce SEO which are also important to consider.

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Markup: HTML Tags and Formatting https://www.dheerajdani.com/blog/markup-html-tags-and-formatting/ Sat, 12 Jan 2013 03:22:19 +0000 http://wptest.io/demo/?p=919 Headings

Header one

Header two

Header three

Header four

Header five
Header six

Blockquotes

Single line blockquote:

Stay hungry. Stay foolish.

Multi line blockquote with a cite reference:

People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.

Steve Jobs – Apple Worldwide Developers’ Conference, 1997

Tables

Employee Salary
John Doe $1 Because that’s all Steve Jobs needed for a salary.
Jane Doe $100K For all the blogging she does.
Fred Bloggs $100M Pictures are worth a thousand words, right? So Jane x 1,000.
Jane Bloggs $100B With hair like that?! Enough said…

Definition Lists

Definition List Title
Definition list division.
Startup
A startup company or startup is a company or temporary organization designed to search for a repeatable and scalable business model.
#dowork
Coined by Rob Dyrdek and his personal body guard Christopher “Big Black” Boykins, “Do Work” works as a self motivator, to motivating your friends.
Do It Live
I’ll let Bill O’Reilly will explain this one.

Unordered Lists (Nested)

  • List item one
    • List item one
      • List item one
      • List item two
      • List item three
      • List item four
    • List item two
    • List item three
    • List item four
  • List item two
  • List item three
  • List item four

Ordered List (Nested)

  1. List item one
    1. List item one
      1. List item one
      2. List item two
      3. List item three
      4. List item four
    2. List item two
    3. List item three
    4. List item four
  2. List item two
  3. List item three
  4. List item four

HTML Tags

These supported tags come from the WordPress.com code FAQ.

Address Tag

1 Infinite Loop
Cupertino, CA 95014
United States

Anchor Tag (aka. Link)

This is an example of a link.

Abbreviation Tag

The abbreviation srsly stands for “seriously”.

Acronym Tag (deprecated in HTML5)

The acronym ftw stands for “for the win”.

Big Tag (deprecated in HTML5)

These tests are a big deal, but this tag is no longer supported in HTML5.

Cite Tag

“Code is poetry.” —Automattic

Code Tag

You will learn later on in these tests that word-wrap: break-word; will be your best friend.

Delete Tag

This tag will let you strikeout text, but this tag is no longer supported in HTML5 (use the <strike> instead).

Emphasize Tag

The emphasize tag should italicize text.

Insert Tag

This tag should denote inserted text.

Keyboard Tag

This scarcely known tag emulates keyboard text, which is usually styled like the <code> tag.

Preformatted Tag

This tag styles large blocks of code.

.post-title {
	margin: 0 0 5px;
	font-weight: bold;
	font-size: 38px;
	line-height: 1.2;
	and here's a line of some really, really, really, really long text, just to see how the PRE tag handles it and to find out how it overflows;
}

Quote Tag

Developers, developers, developers… –Steve Ballmer

Strike Tag (deprecated in HTML5)

This tag shows strike-through text

Strong Tag

This tag shows bold text.

Subscript Tag

Getting our science styling on with H2O, which should push the “2” down.

Superscript Tag

Still sticking with science and Isaac Newton’s E = MC2, which should lift the 2 up.

Teletype Tag (deprecated in HTML5)

This rarely used tag emulates teletype text, which is usually styled like the <code> tag.

Variable Tag

This allows you to denote variables.

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Markup: Image Alignment https://www.dheerajdani.com/blog/markup-image-alignment/ Fri, 11 Jan 2013 03:15:40 +0000 http://wptest.io/demo/?p=903 Welcome to image alignment! The best way to demonstrate the ebb and flow of the various image positioning options is to nestle them snuggly among an ocean of words. Grab a paddle and let’s get started.

On the topic of alignment, it should be noted that users can choose from the options of NoneLeftRight, and Center. In addition, they also get the options of ThumbnailMediumLarge & Fullsize.

Image Alignment 580x300

The image above happens to be centered.

Image Alignment 150x150The rest of this paragraph is filler for the sake of seeing the text wrap around the 150×150 image, which is left aligned.

As you can see the should be some space above, below, and to the right of the image. The text should not be creeping on the image. Creeping is just not right. Images need breathing room too. Let them speak like you words. Let them do their jobs without any hassle from the text. In about one more sentence here, we’ll see that the text moves from the right of the image down below the image in seamless transition. Again, letting the do it’s thang. Mission accomplished!

And now for a massively large image. It also has no alignment.

Image Alignment 1200x400

The image above, though 1200px wide, should not overflow the content area. It should remain contained with no visible disruption to the flow of content.

Image Alignment 300x200

And now we’re going to shift things to the right align. Again, there should be plenty of room above, below, and to the left of the image. Just look at him there… Hey guy! Way to rock that right side. I don’t care what the left aligned image says, you look great. Don’t let anyone else tell you differently.

In just a bit here, you should see the text start to wrap below the right aligned image and settle in nicely. There should still be plenty of room and everything should be sitting pretty. Yeah… Just like that. It never felt so good to be right.

And just when you thought we were done, we’re going to do them all over again with captions!

Image Alignment 580x300
Look at 580×300 getting some caption love.

The image above happens to be centered. The caption also has a link in it, just to see if it does anything funky.

Image Alignment 150x150
Itty-bitty caption.

The rest of this paragraph is filler for the sake of seeing the text wrap around the 150×150 image, which is left aligned.

As you can see the should be some space above, below, and to the right of the image. The text should not be creeping on the image. Creeping is just not right. Images need breathing room too. Let them speak like you words. Let them do their jobs without any hassle from the text. In about one more sentence here, we’ll see that the text moves from the right of the image down below the image in seamless transition. Again, letting the do it’s thang. Mission accomplished!

And now for a massively large image. It also has no alignment.

Image Alignment 1200x400
Massive image comment for your eyeballs.

The image above, though 1200px wide, should not overflow the content area. It should remain contained with no visible disruption to the flow of content.

Image Alignment 300x200
Feels good to be right all the time.

And now we’re going to shift things to the right align. Again, there should be plenty of room above, below, and to the left of the image. Just look at him there… Hey guy! Way to rock that right side. I don’t care what the left aligned image says, you look great. Don’t let anyone else tell you differently.

In just a bit here, you should see the text start to wrap below the right aligned image and settle in nicely. There should still be plenty of room and everything should be sitting pretty. Yeah… Just like that. It never felt so good to be right.

And that’s a wrap, yo! You survived the tumultuous waters of alignment. Image alignment achievement unlocked!

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Template: More Tag https://www.dheerajdani.com/blog/template-more-tag/ Thu, 10 Jan 2013 14:41:11 +0000 http://wptest.io/demo/?p=996 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa.Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem.

22

35

 

This content is before the more tag. Right after this sentence should be a “continue reading” button of some sort.

And this content is after the more tag.

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Markup: Text Alignment https://www.dheerajdani.com/blog/markup-text-alignment/ Wed, 09 Jan 2013 16:00:39 +0000 http://wptest.io/demo/?p=895 Default

This is a paragraph. It should not have any alignment of any kind. It should just flow like you would normally expect. Nothing fancy. Just straight up text, free flowing, with love. Completely neutral and not picking a side or sitting on the fence. It just is. It just freaking is. It likes where it is. It does not feel compelled to pick a side. Leave him be. It will just be better that way. Trust me.

Left Align

This is a paragraph. It is left aligned. Because of this, it is a bit more liberal in it’s views. It’s favorite color is green. Left align tends to be more eco-friendly, but it provides no concrete evidence that it really is. Even though it likes share the wealth evenly, it leaves the equal distribution up to justified alignment.

Center Align

This is a paragraph. It is center aligned. Center is, but nature, a fence sitter. A flip flopper. It has a difficult time making up its mind. It wants to pick a side. Really, it does. It has the best intentions, but it tends to complicate matters more than help. The best you can do is try to win it over and hope for the best. I hear center align does take bribes.

Right Align

This is a paragraph. It is right aligned. It is a bit more conservative in it’s views. It’s prefers to not be told what to do or how to do it. Right align totally owns a slew of guns and loves to head to the range for some practice. Which is cool and all. I mean, it’s a pretty good shot from at least four or five football fields away. Dead on. So boss.

Justify Align

This is a paragraph. It is justify aligned. It gets really mad when people associate it with Justin Timberlake. Typically, justified is pretty straight laced. It likes everything to be in it’s place and not all cattywampus like the rest of the aligns. I am not saying that makes it better than the rest of the aligns, but it does tend to put off more of an elitist attitude.

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Post Format: Video https://www.dheerajdani.com/blog/post-format-video/ Tue, 08 Jan 2013 18:55:07 +0000 http://www.scissorthemes.com/demo/writee/?p=1925

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Markup: Title With Special Characters https://www.dheerajdani.com/blog/title-with-special-characters/ Sat, 05 Jan 2013 18:00:20 +0000 http://wptest.io/demo/?p=867 Putting special characters in the title should have no adverse effect on the layout or functionality.

Special characters in the post title have been known to cause issues with JavaScript when it is minified, especially in the admin when editing the post itself (ie. issues with metaboxes, media upload, etc.).

Latin Character Tests

This is a test to see if the fonts used in this theme support basic Latin characters.

! # $ % & ( ) *
+ , . / 0 1 2 3 4
5 6 7 8 9 : ; > = <
? @ A B C D E F G H
I J K L M N O P Q R
S T U V W X Y Z [
] ^ _ ` a b c d e f
g h i j k l m n o p
q r s t u v w x y z
{ | } ~
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Markup: Title With Markup https://www.dheerajdani.com/blog/markup-title-with-markup/ Sat, 05 Jan 2013 17:00:49 +0000 http://wptest.io/demo/?p=861 Verify that:

  • The post title renders the word “with” in italics and the word “markup” in bold.
  • The post title markup should be removed from the browser window / tab.
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